Using the power of social targeting to constantly adapt to varying needs.
Constellation has run Columbia Bank’s social media campaigns for over a year and a half. Over that time, the rapidly-growing bank has had many different social media priorities and initiatives to focus on.
Our team was able to adapt the campaigns to the clients evolving requirements. We did so in a way that maintained a high level of performance despite the changes in strategy.
CTR for Q1 2018
CPC for Q1 2018
Minimum CTR was over
Higher than industry benchmarks (STR of at least 1% each quarter, compared to finance benchmarks of 0.56%)
Cost Per Click Was
Lower than industry benchmarks (CPC of below $1.02 each quarter, compared to finance benchmarks of $3.77)
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