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Constellation
Jaguar Land Rover Manhattan
Unlocking the power of hyper-targeted advertising to drive record-level sales.
Details
Constellation developed highly customized ads targeting nearby corporations, as well as ads with a multicultural focus based on the nearby demographics of the dealership. Those strategies allowed the dealer to more effectively reflect the fabric of the community around them and drive new business.

After coming under new ownership, the Jaguar Land Rover Manhattan team wanted to launch a new communications strategy to help them start fresh and supercharge their sales.

SOCIAL
$1.25
Cost per VDP View (decreased by 31% over 4 months)
1.89%
Click Through Rate (0.8% industry average)
SEARCH
$7.48
Cost per Action ($47.91 industry average)
7.5%
Click Through Rate (4.8% industry average)
“The Constellation team is very skilled at assessing the market opportunity around the dealership and building highly customized campaigns designed to capture it. And their work speaks for itself if you've seen it!”

- Rob Singh, Vice President, JLR Manhattan
Constellation Agency
OTHER WORK