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Lexus Santa Monica
Partnering with Facebook to test their brand-new automotive inventory ads for prospecting.
Details
Constellation was tasked with maximizing the dealership’s advertising budget by encouraging in-market customers to visit the dealers website. Lexus Santa Monica acquired new customers by using automotive inventory ads for prospecting.
Constellation Agency

Constellation leveraged ads that promote relevant vehicle inventory from the dealer’s catalog, showcasing multiple vehicles in a single placement.

3.2x
more VDP views, compared to previous prospecting campaigns with the same budget
3x
lower cost per VDP view, compared to previous prospecting campaigns with the same budget
“Enabling Facebook automotive inventory ads for prospecting provides an efficient, cost-effective way for us to expand our campaign to reach more engaged in-market shoppers.”

– Brad Burlingham, Vice President of Marketing, LAcarGUY and Lexus Santa Monica
OTHER WORK