Partnering with Facebook to test their brand-new automotive inventory ads for prospecting.
Constellation was tasked with maximizing the dealership’s advertising budget by encouraging in-market customers to visit the dealers website. Lexus Santa Monica acquired new customers by using automotive inventory ads for prospecting.
Constellation leveraged ads that promote relevant vehicle inventory from the dealer’s catalog, showcasing multiple vehicles in a single placement.
more VDP views, compared to previous prospecting campaigns with the same budget
lower cost per VDP view, compared to previous prospecting campaigns with the same budget
“Enabling Facebook automotive inventory ads for prospecting provides an efficient, cost-effective way for us to expand our campaign to reach more engaged in-market shoppers.”
– Brad Burlingham, Vice President of Marketing, LAcarGUY and Lexus Santa Monica
Constellation Agency 110 William St Floor 25 New York, NY 10006